Innovation is the objective, and alliances are the vehicle.
Under this approach, StarNet organizes and manages innovation alliances under two sets of design principles.
- Innovation Continuum- Technology based innovation requires connecting research from the basic stage through development, testing and market acceptance.
- Innovation Ecosystem- Every organization operates in an “innovation ecosystem” composed of academic research (theory), applied technology development, suppliers, financiers, regulators and operators.
- Innovation Financing- The majority of innovation is now generated by small and medium sized commercial organizations, therefore some up-front financing participation is necessary in each alliance.
- Innovation Uptake- Innovation must always be user or “needs driven”, a reversal of our centuries long practice of generating knowledge on a “technology push” premise.
- Organize Alliances to the Need- Don’t Copy an “Example”- Each alliance must be organized according to a set of carefully defined needs, not a fixed legal agreement or organizational template.
- Cost and Return Sharing- Each alliance must have clear cost and risk sharing structures.
- Educate, Disseminate, Codify and Trust- Each alliance is like a diplomatic arrangement, not an acquisition, joint venture or license agreement. Therefore, each alliance must include education about the alliance principles and communication processes to build trust.
- Settle Disputes with Communication, Leave the Law Last- Disputes are always settled by communication and facilitation. Resorting to legal agreement or “threats” is a waste of time and money.