Valley of Death
Innovation alliances bridge the “Valley of Death”.
The Valley of Death is a slang term used by investors referring to the period of time between the launch of a startup company and it’s generation of revenue. The “challenge in the valley of death”, portrayed below, is to move innovation from an early stage through development, testing, evaluation, certification and market acceptance.
StarNet’s innovation alliances bridge the Valley of Death by combining partners that cover the full spectrum of development -- from early stage research through to final commercialization. This includes corporate academic and government laboratories for their early capabilities, suppliers for their mid-stage development, end users for final testing, and standards and certification groups for market acceptance. This careful combination solves the proof of concept risks that create the Valley of Death.